the villages of Indiana

non-profit | paid video & social

The Brief:

The Villages of Indiana — a non-profit supporting pregnant mothers in crisis considering adoption — needed video ads to drive lead gen and signups for their free Mother-Centered Infant Adoption Program.

My Role:

I collaborated with my ECD and motion designer to concept and write two direct response YouTube scripts — a 30-second and 15-second spot. Our concept, Here for You, follows a young woman who feels alone in her pregnancy journey until she connects with The Villages team — leaving her feeling supported, empowered, and at peace.

The Result:

• 35K+ impressions

• 29K+ views

• 86.62% completion rate

An 86.62% completion rate — meaning the story held people to the end.

[Video and campaign visuals below]

ECD: Kristine Deininger // Design + animation: Mitchell Acton

Foster Care, Adoption & Family Services

paid/boosted posts

On mission to care for children, youth and their caregivers, The Villages of Indiana partnered with the JDA Worldwide creative team to promote their foster care program through a series of strategic boosted Meta posts.

Each post speaks to those curious about adoption, addressing potential concerns related to foster parenting and providing encouraging insights from The Villages’s seasoned foster parents.

AD: Aaron Armstrong // Designer: Olivia Heinen