Biglife

humanitarian ministry | fundraising | email | landing pages

Since 2000, Biglife has led a global missions movement that empowers believers to reach and disciple their own people for Jesus, while providing disaster relief and humanitarian aid. As copywriter with JDA Worldwide, I concepted campaigns and wrote copy across channels—including emails and landing pages.

Biglife’s 2024 Year-End Campaign

The Challenge:

Biglife sought to raise $10 million through a 10-email series — their biggest fundraising goal to date.

My Role:

I joined the Biglife year-end campaign after the first several emails had been sent — another writer had done the initial concept work and client collaboration. Biglife’s CEO was writing the email drafts himself. My role was refining those drafts, writing the subject lines and preview text, and determining which CTA language would actually convert. Toward the end of the campaign, it looked like we might miss the $10 million goal, so I helped write a few short, urgent emails to close the gap in the final push.

The Impact:

Biglife surpassed their $10 million goal by year end.

ECD: Kristine Deininger // AD: Aaron Armstrong // Designer: Derek Bender

Email Campaign Samples

landing page content

I wrote all landing page content for their annual Biglife Summit retreats hosted in Newport Beach, CA and Orlando, FL. These events encouraged the organization’s biggest donors to attend.