creation museum
conservatory opening | paid social
The Challenge:
As a fervent plant lover, it was a dream to promote the grand opening of the Creation Museum’s Plants of the Bible Conservatory. As a member of the JDA Worldwide creative team, I partnered with my CD and brand designer to develop multiple creative concepts to reach the museum’s primary audiences. I wrote multiple variations of copy to accompany the design.
During our formal presentation, the client raved about every concept and had a hard time deciding which one to choose. The conservatory opening was promoted across Meta ads.
CD: Jonathan Vessely // Designer: Michael Saalman
The Execution: three concepts
the concept that won our client’s heart.
latest iteration of the paid meta ads
Our team’s concept was so effective that the museum continues to use it to market the attraction (over a year later).
