creation museum
conservatory opening | paid social
The Challenge:
The Creation Museum needed to promote the grand opening of their Plants of the Bible Conservatory to drive attendance across their primary audiences.
My Role:
As part of the JDA Worldwide creative team, I collaborated with my CD and brand designer to develop multiple creative concepts and wrote copy variations for each — emphasizing the conservatory's scale, botanical wonder, and biblical significance.
The Result:
The client responded enthusiastically to every concept, ultimately asking our directors to recommend a favorite — a good problem to have.
Featured Copy:
"We're Growing." Explore the living word in a botanical environment. Creation Museum's new, one-of-a-kind exhibit features an array of remarkable plants referenced in Biblical text.
"Visit the largest conservatory in Kentucky, now open at the Creation Museum."
CD: Jonathan Vessely // Designer: Michael Saalman
The Execution: three concepts
the concept that won our client’s heart.
latest iteration of the paid meta ads
Our team’s concept was so effective that the museum continues to use it to market the attraction (over a year later).
